Fear Not the Next Generation!

My clients always inquire about the classes I teach—and specifically the students who take my classes.  I am so lucky to get to work with such bright young people at both Boston University and Emerson College.  However, most of my ‘grown up’ … [Continue reading]

Why IMC Matters

I just want to do a quick ditty on why IMC (Integrated marketing communications) matters. IMC matters because, in plain terms, there are just too many options to dominate in today’s media landscape.  There was once a time, not even that long … [Continue reading]

Re-introducing Twist Blog

Since starting Twist IMC, I’ve been working with all kinds of people to help them to improve their marketing strategies.  My mantra:  to be more integrated you must be customer centric, and relevant.  You have to understand the view of your … [Continue reading]

An Integrated Twist of Brand Marketing and Communications

In today's evolving digital landscape brands and marketers a like face a steep challenge. They need to cut through the myriad of distractions that compete for potential customers' attention and create evangelists. Many companies don't quite yet … [Continue reading]